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Web Application

Enterprise SaaS CRM Platform

A production-grade multi-tenant CRM handling 50,000+ leads/month with real-time dashboards, email automation, and role-based access control.

Enterprise SaaS CRM Platform

Built from scratch for a BD-based logistics firm, this CRM replaced their fragmented spreadsheet workflow. The system handles real-time lead tracking, automated follow-up scheduling, invoice generation, and provides executive-level analytics dashboards.

Problem Statement & Challenges

The client was managing 500+ leads per day across 4 spreadsheets with no automation, causing a 35% lead drop-off rate. They needed a unified, real-time system deployable on their existing VPS infrastructure.

System Architecture & Engineering

BASH
Next.js frontend on Vercel → Nginx reverse proxy → Node.js/Express API → PostgreSQL (primary) + Redis (cache/sessions) → Background job workers for email automation

Key Results & Outcomes

  • Reduced lead drop-off from 35% to 8%
  • Automated 90% of follow-up scheduling
  • Saved 40+ hours/week of manual data entry
  • Cut infrastructure costs by 60% vs cloud alternatives

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